Canonical Marketing Collateral Design

Canonical is the creator of Ubuntu, a free and open-source Linux operating system. As a contract designer, I immersed myself in their brand identity & visual language to collaborate with the Canonical Brand Squad to produce high quality marketing materials that are distributed to their global audience. Design support for Canonical’s Brand Squad business as usual, which include but are not limited to white papers, case studies, data sheets, illustrations, event collateral, and social media support.

I utilize the current Canonical Illustration library, which contains branded isometric and flat illustrations to create marketing documents such as whitepapers, data sheets, and case studies. I utilize the current Canonical illustration language to make new icons and illustrations.

Social Media Template Design

I created Instagram story templates for the official Ubuntu account, reaching an audience of over 117K+ followers.

In addition to the templates, I also created a guidelines document to deliver to the social media team to ensure brand consistency and best practices for creation and use of the templates.

YouTube Thumbnail Template Design

Under the supervision of a Senior Designer at Canonical, I created templates in Canva for the social media team to utilize. Previous templates were off-brand, and the design required strategy to ensure for high click rates, and improved readability at reduced sizes.

Sample Illustrations

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