Cariloop Brand Marketing

Cariloop offers the Cariloop Support Platform®, which provides Coaching, Backup Care, and Tools to help manage the logistics and stress of caregiving while being part of the workforce. I worked with their marketing and product teams on B2B and B2C brand, growth, and performance marketing efforts.

Role: Branding, visual design, illustration

Project themes: caregiving, well-being, insurance, enterprise B2B, B2C

Partners: Cariloop

Cariloop needed consistency between their product design and marketing communications. They often felt that their marketing collateral did not match their mobile and desktop app, without being able to pinpoint why.

I helped them to translate their product design principles into their marketing design efforts. Created by their product design team, their design principles were:

1. Design for destress

2. Give back control

3. Champion human connection

Using these principles and consulting with their product team, I utilized components of their UI to create elements and assets for their marketing collateral.

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