LifeLabs Learning Rebrand

LifeLabs Learning offers live and on-demand learning & development for managers and teams. Their value offerings had scaled up significantly over the past year, and the brand needed to be expanded further in order to strengthen the visual identity for enterprise clients. They also needed brand guidelines that could be used effectively by vendors to produce consistent brand touchpoints. Alongside a Product Designer and the Chief Marketing Officer, we repositioned and redefined the visual identity to make it feel elevated but still familiar.

Role: Branding, visual design, illustration

Project themes: professional development, enterprise B2B

Partners: LifeLabs Learning

As the company grew, external vendors and teammates across marketing, sales, and business development each created internal and external communication collateral in different ways, resulting in inconsistencies and rework between them and design vendors.

This led to misaligned brand touchpoints and unnecessary operational costs.

My work on the brand refresh for LifeLabs Learning also included completely revamp their existing brand guidelines document. I elaborated on all brand assets and how to use them. The goal was to make the document accessible across the web, in a format that allowed for constant updates.

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