LifeLabs Marketing Collateral Design

Utilizing their visual identity guidelines for a wide range of collateral including proposing a new product Workshop Catalogue, graphics for paid and organic advertising, social media graphics, blog article graphics, ebooks, Requests for Proposals for large acquisitions, graphics for educational training, and printed materials for events. Expanding and elevating their visual language to expand to enterprise level clients.

Role: illustration, marketing collateral design

Project themes: professional development, enterprise B2B

Partners: LifeLabs Learning

Paid Advertising: A/B Testing

We ran Facebook and Google ad campaigns featuring the new workshop graphics for the launch of LifeLab's new subscription Membership. We wanted to utilize a stylish, clean, tech-aesthetic to communicate the new platform that was being launch with the Membership. I chose to experiment with floating glassmorphism panels.

Hubspot Email headers

Social Media Graphics

I have created 1:1 graphics for organic social media posts on LinkedIn. The goal of each of these posts is to be instantly useful, delightful bits of information and advice that their audience will want to save and screenshot for later.

Event Collateral

You may also like